From Fashion Design to Digital Product: My Story
From Fashion Design to Digital Product: My Story
Creative and results-driven Product Designer and Framer Web Developer with 3 years of experience improving digital products through user-centered design. Expertise in both design and development, currently transitioning into Flutter/Dart Programming language for cross-platform (iOS and Android) mobile apps development. Proven track record of enhancing user experiences, collaborating with cross-functional teams, and delivering innovative solutions in SaaS and digital products.
My transition to product design stemmed from a desire to merge creativity with technology. I brought my knowledge of aesthetics and human-centered design into the digital realm, focusing on crafting seamless and impactful user experiences.
Creative and results-driven Product Designer and Framer Web Developer with 3 years of experience improving digital products through user-centered design. Expertise in both design and development, currently transitioning into Flutter/Dart Programming language for cross-platform (iOS and Android) mobile apps development. Proven track record of enhancing user experiences, collaborating with cross-functional teams, and delivering innovative solutions in SaaS and digital products.
My transition to product design stemmed from a desire to merge creativity with technology. I brought my knowledge of aesthetics and human-centered design into the digital realm, focusing on crafting seamless and impactful user experiences.
My Career So Far
My Career So Far
I am a Product Designer with a background in fashion design, bringing over 14 years of combined experience in crafting creative, user-centered solutions that are both visually appealing and strategically impactful.
Fashion Design Experience (11 Years)
For over a decade, I worked in the fashion industry, honing my skills in branding, aesthetics, and user empathy. This experience taught me how to create products that not only resonate with users but also align with marketing goals and business strategies. I developed a keen understanding of user needs, frustrations, and motivations—insights that have become invaluable in my transition to digital product design.
Transition to Product Design (3 Years)
In the past three years, I’ve specialized in designing and developing empathetic and delightful user experiences. Combining my expertise in branding and design with my passion for problem-solving, I now create digital products that meet both user needs and business objectives. My work is grounded in a user-centered approach, and I use tools like Framer and Figma to prototype and deliver impactful solutions.
I am a Product Designer with a background in fashion design, bringing over 14 years of combined experience in crafting creative, user-centered solutions that are both visually appealing and strategically impactful.
Fashion Design Experience (11 Years)
For over a decade, I worked in the fashion industry, honing my skills in branding, aesthetics, and user empathy. This experience taught me how to create products that not only resonate with users but also align with marketing goals and business strategies. I developed a keen understanding of user needs, frustrations, and motivations—insights that have become invaluable in my transition to digital product design.
Transition to Product Design (3 Years)
In the past three years, I’ve specialized in designing and developing empathetic and delightful user experiences. Combining my expertise in branding and design with my passion for problem-solving, I now create digital products that meet both user needs and business objectives. My work is grounded in a user-centered approach, and I use tools like Framer and Figma to prototype and deliver impactful solutions.
Bridging the Gap: How UX and Fashion Design Share a Surprisingly Similar Creative Process.
Bridging the Gap: How UX and Fashion Design Share a Surprisingly Similar Creative Process.
Bridging the Gap: How UX and Fashion Design Share a Surprisingly Similar Creative Process.
With a background as a fashion designer, and experience in UX design, I have learned that both creative disciplines share many similarities in the way they approach the creative process. Despite their different mediums, both UX designers and fashion designers strive to create products that are not only aesthetically pleasing but also functional and user-centric.
Starting with Research:
Both fashion and UX designers utilised research to inform their creative decisions. Fashion designers leverage trend research, customer feedback, competitive analysis, and stakeholder input to align their designs with current trends, customer preferences, and market demands.
Similarly, UX designers use qualitative and quantitative research methods, analyze product and website metrics, conduct competitive analysis, and consider stakeholder requests to understand user needs, behaviours, and expectations.
Synthesizing the Research:
After the research phase, fashion and UX designers synthesize the information they’ve collected. This is where they transform their research findings into actionable steps and tangible design concepts.
Both disciplines rely on research synthesis as a bridge between understanding and creating. By translating insights into user-centred products and experiences, fashion designers and UX designers ultimately strive to fulfil the needs and desires of their respective users.
Designing & Iteration:
Both fashion and UX design share a creative and collaborative design process that emphasised iteration and collaboration. Fashion designers begin by sketching and ideating various design concepts. These initial ideas are then presented to stakeholders for feedback, which is used to iterate and refine designs that are ultimately selected for prototyping. Throughout this process, fashion designers work collaboratively with pattern makers, other artisans, and sales teams to choose the most promising ideas for further development and refine the prototypes based on ongoing feedback.
Prototyping Begins:
By collaborating closely with development teams and employing a meticulous approach to product construction, both fashion and UX designers transform their initial visions into tangible products that resonate with their target audiences and achieve their intended purpose.
Delivering the Products:
Designers in both fields produce final products according to approved specifications. Finished garments are delivered to stores, while digital experiences are launched online, marking the culmination of the design and development process.
Fulfilling User & Business Needs:
Collaboration is key during the design process in both fashion and UX—from the initial research and brainstorming sessions, where user needs are translated into design concepts, to the iterative cycles of prototyping and testing.
As you can see, fashion and UX follow a very similar design process. Both fields utilize this process to achieve the same end goal of creating a successful products and experiences that are not only user-friendly but also drive value for the business.
With a background as a fashion designer, and experience in UX design, I have learned that both creative disciplines share many similarities in the way they approach the creative process. Despite their different mediums, both UX designers and fashion designers strive to create products that are not only aesthetically pleasing but also functional and user-centric.
Starting with Research:
Both fashion and UX designers utilised research to inform their creative decisions. Fashion designers leverage trend research, customer feedback, competitive analysis, and stakeholder input to align their designs with current trends, customer preferences, and market demands.
Similarly, UX designers use qualitative and quantitative research methods, analyze product and website metrics, conduct competitive analysis, and consider stakeholder requests to understand user needs, behaviours, and expectations.
Synthesizing the Research:
After the research phase, fashion and UX designers synthesize the information they’ve collected. This is where they transform their research findings into actionable steps and tangible design concepts.
Both disciplines rely on research synthesis as a bridge between understanding and creating. By translating insights into user-centred products and experiences, fashion designers and UX designers ultimately strive to fulfil the needs and desires of their respective users.
Designing & Iteration:
Both fashion and UX design share a creative and collaborative design process that emphasised iteration and collaboration. Fashion designers begin by sketching and ideating various design concepts. These initial ideas are then presented to stakeholders for feedback, which is used to iterate and refine designs that are ultimately selected for prototyping. Throughout this process, fashion designers work collaboratively with pattern makers, other artisans, and sales teams to choose the most promising ideas for further development and refine the prototypes based on ongoing feedback.
Prototyping Begins:
By collaborating closely with development teams and employing a meticulous approach to product construction, both fashion and UX designers transform their initial visions into tangible products that resonate with their target audiences and achieve their intended purpose.
Delivering the Products:
Designers in both fields produce final products according to approved specifications. Finished garments are delivered to stores, while digital experiences are launched online, marking the culmination of the design and development process.
Fulfilling User & Business Needs:
Collaboration is key during the design process in both fashion and UX—from the initial research and brainstorming sessions, where user needs are translated into design concepts, to the iterative cycles of prototyping and testing.
As you can see, fashion and UX follow a very similar design process. Both fields utilize this process to achieve the same end goal of creating a successful products and experiences that are not only user-friendly but also drive value for the business.
With a background as a fashion designer, and experience in UX design, I have learned that both creative disciplines share many similarities in the way they approach the creative process. Despite their different mediums, both UX designers and fashion designers strive to create products that are not only aesthetically pleasing but also functional and user-centric.
Starting with Research:
Both fashion and UX designers utilised research to inform their creative decisions. Fashion designers leverage trend research, customer feedback, competitive analysis, and stakeholder input to align their designs with current trends, customer preferences, and market demands.
Similarly, UX designers use qualitative and quantitative research methods, analyze product and website metrics, conduct competitive analysis, and consider stakeholder requests to understand user needs, behaviours, and expectations.
Synthesizing the Research:
After the research phase, fashion and UX designers synthesize the information they’ve collected. This is where they transform their research findings into actionable steps and tangible design concepts.
Both disciplines rely on research synthesis as a bridge between understanding and creating. By translating insights into user-centred products and experiences, fashion designers and UX designers ultimately strive to fulfil the needs and desires of their respective users.
Designing & Iteration:
Both fashion and UX design share a creative and collaborative design process that emphasised iteration and collaboration. Fashion designers begin by sketching and ideating various design concepts. These initial ideas are then presented to stakeholders for feedback, which is used to iterate and refine designs that are ultimately selected for prototyping. Throughout this process, fashion designers work collaboratively with pattern makers, other artisans, and sales teams to choose the most promising ideas for further development and refine the prototypes based on ongoing feedback.
Prototyping Begins:
By collaborating closely with development teams and employing a meticulous approach to product construction, both fashion and UX designers transform their initial visions into tangible products that resonate with their target audiences and achieve their intended purpose.
Delivering the Products:
Designers in both fields produce final products according to approved specifications. Finished garments are delivered to stores, while digital experiences are launched online, marking the culmination of the design and development process.
Fulfilling User & Business Needs:
Collaboration is key during the design process in both fashion and UX—from the initial research and brainstorming sessions, where user needs are translated into design concepts, to the iterative cycles of prototyping and testing.
As you can see, fashion and UX follow a very similar design process. Both fields utilize this process to achieve the same end goal of creating a successful products and experiences that are not only user-friendly but also drive value for the business.
Design quote that keeps me motivated and positive that I’ll be great 👇🏽
Your worth as a designer is not determined by your experience level. It is determined by your passion, creativity, and the unique perspectives you bring to the table! Your value as a designer is in your ability to learn, adapt, and contribute fresh ideas. Experience is just one part of the equation.
Design quote that keeps me motivated and positive that I’ll be great 👇🏽
Your worth as a designer is not determined by your experience level. It is determined by your passion, creativity, and the unique perspectives you bring to the table! Your value as a designer is in your ability to learn, adapt, and contribute fresh ideas. Experience is just one part of the equation.
What I Bring to Your Team
Product design
Product design
Product design
User Experience (UX) Design:
Crafting user-centric experiences through research, wireframing, and prototyping.
"I transform ideas into seamless digital journeys."
User Interface (UI) Design:
Designing visually appealing and intuitive interfaces that captivate users.
"Bringing your brand to life with pixel-perfect designs.”
Interaction Design:
Creating interactive and dynamic user flows to enhance engagement.
“Designing interactions that feel natural and engaging.”
User Experience (UX) Design:
Crafting user-centric experiences through research, wireframing, and prototyping.
"I transform ideas into seamless digital journeys."
User Interface (UI) Design:
Designing visually appealing and intuitive interfaces that captivate users.
"Bringing your brand to life with pixel-perfect designs.”
Interaction Design:
Creating interactive and dynamic user flows to enhance engagement.
“Designing interactions that feel natural and engaging.”
User Experience (UX) Design:
Crafting user-centric experiences through research, wireframing, and prototyping.
"I transform ideas into seamless digital journeys."
User Interface (UI) Design:
Designing visually appealing and intuitive interfaces that captivate users.
"Bringing your brand to life with pixel-perfect designs.”
Interaction Design:
Creating interactive and dynamic user flows to enhance engagement.
“Designing interactions that feel natural and engaging.”
Development
Development
Framer Prototyping & Development:
Building interactive prototypes and fully functional websites using Framer.
“From concept to no-code development, delivering polished, functional solutions".
Responsive Web Design:
Ensuring websites look and perform perfectly across all devices.
“Designs that adapt seamlessly on all screens (desktop, tablet, mobile).”
Framer Prototyping & Development:
Building interactive prototypes and fully functional websites using Framer.
“From concept to no-code development, delivering polished, functional solutions".
Responsive Web Design:
Ensuring websites look and perform perfectly across all devices.
“Designs that adapt seamlessly on all screens (desktop, tablet, mobile).”
Research & Strategy
Research & Strategy
User Research:
Conducting user interviews, surveys, and usability tests to inform design decisions.
"Empowering your projects with data-driven insights.”
User Research:
Conducting user interviews, surveys, and usability tests to inform design decisions.
"Empowering your projects with data-driven insights.”
Design Thinking:
Facilitating collaborative sessions to uncover solutions and define user needs.
“Aligning your team around user-first design strategies.”
Design Thinking:
Facilitating collaborative sessions to uncover solutions and define user needs.
“Aligning your team around user-first design strategies.”
UX Audits:
Analyzing existing products for usability, accessibility, and design improvements.
“Enhancing your product’s performance with actionable recommendations.”
UX Audits:
Analyzing existing products for usability, accessibility, and design improvements.
“Enhancing your product’s performance with actionable recommendations.”
My Expertise
UX/UI Design
UX/UI Design
Framer Development
Framer Development
Design system
Design system
Product Design
Product Design
User Research
User Research
Usability Testing
Usability Testing
Responsive Design
Responsive Design
Data-Driven Design
Data-Driven Design
Web Design
Web Design
Mobile Design
Interaction Design
Interaction Design
Agile Methodologies
Agile Methodologies
Rapid Prototyping
Rapid Prototyping
Problem-Solving
WCAG Standards
WCAG Standards
Team Collaboration
Team Collaboration
Let's work together
My Expertise
UX/UI Design
Framer Development
Design system
Product Design
User Research
Responsive Design
Data-Driven Design
Interaction Design
Web Design
Mobile Design
Rapid Prototyping
Problem-Solving
Team Collaboration
Agile Methodologies
Let's work together
Fashion Design Portfolio
Thank you for exploring few from my fashion design catalog!
